Food & Drink
SODO Apparel Lands Outside Westlake Center
By Seattle Mag January 24, 2014
!–paging_filter–pIf you’ve driven by or ambled past Westlake Center recently, you’ve probably noticed a huge shipping container kitted out for a href=”http://sodoapparel.com/” target=”_blank”SODO Apparel/a, new men’s fitness clothing company. (Unless you’ve been distracted by the new a href=”http://\/\/staging.seattlemag.com.239elwb01.blackmesh.com/spanish-retailer-zara-comi…“Zara’s/a progress, there’s been some movement on that front—stay tuned for a big announcement SOON!!)/p
pSODO Apparel is owned by childhood best friends Mark Nelson and Lars Haneberg who saw an opportunity to fill a premium fitness brand void specifically for men who might not be inclined to wear Lululemon.nbsp;/p
pAll SODO Apparel items, beginning with the eight-piece SODO OTG (On the Go) collection launched in August 2012, are manufactured in Spokane with high performance tech fabrics and feature a “dashboard” with care instructions and a QR code to purchase the style in other colors right there on the spot. That’s pretty darn smart when you think about it./p
pThe container will be at Westlake until February 10, when it returns to its permanent home in SoDo. A brick and mortar store is on the books for this summer./p
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